Why Marketing Is Important

 

WHY MARKETING IS IMPORTANT WHEN IT COMES TO SELLING YOUR HOUSE & HOW WE DO IT

A good marketing campaign can make or break a property sale.

Process of marketing is very simple with Realway

It is simple really.......

The wider the advertising net you throw, the more buyer interests your property receives.

More interest means more competition and offers, which means a quicker sale, for the best price.

 

WHAT IS REQUIRED:

  1. Professional Photography

Photographs are one of the most important choices you will make in selling your property. They can, without doubt, make or break a sale.

 

  1. Aerial/Drone Photography

Tell the story of your home using aerial photography which highlights key points of your property that would otherwise not be seen.

Drone aerials allow you to paint a wider picture, providing buyers with a perspective of the size of the property, outdoor structures, gardens, play areas, neighbourhood, proximity to parks, public transport, shops, and schools.

 

  1. Floor Plans

Potential buyers love floor plans! It enables them to better visualize a property, understand the flow of the rooms and the use of space for their furniture etc.

1 in 5 buyers will ignore a listing completely if it does not include a floor plan.

 

  1. 3D Virtual Tours

Take the visualization of your property to another level letting buyers walk through your property from the comfort of their home with a virtual tour especially in this COVID pandemic period.

 

  1. Photoboard

A signboard that stands out is imperative to maximising the enquiry and interest in your property. Our specially designed picture boards allow your property to be on show 24 hours a day, 7 days a week.

 

  1. Online Portals

We list the property in total 14 Online portals and most of the traffic comes from Realestate.com.au. At RealWay Advantage, we ensure that your property reaches the maximum audience possible. We do this using Realestate.com.au Premiere listing advert, ensuring your property gets the largest exposure, on the industry’s leading property portal.

 

  1. Social Media

We use a social media advertising platform like Facebook & Instagram. We post the property in various groups and boost the Ad, so it reaches maximum number of people on social media.

 

  1. Brochures

Available at open homes and online within our sales platform (RESO), our professionally produced brochures provide a detailed overview of your property which can be passed on to buyers.

 

  1. DL Flyers and Letter Box Drops

Our "just listed" brochures are distributed to property owners around your area. Many potential buyers live locally. These flyers have a high enquiry rate and are essential in any marketing campaign.

 

  1. Property Styling – We can do this in 2 ways – (i) Physical or (ii) Virtual

(i) Physical - When selling your home, it goes without saying that you want to achieve the best possible price. It is an emotional time, often fuelled by stress.

(ii) Virtual Staging – Digital - By specially arranging computer-generated furnishings and props in key rooms, you can stage a bare-bones, vacant house to make buyers see, “Oh, I could put my desk right there!” or show visually how to configure an awkward layout. It costs a fraction of what you will pay for traditional staging, and still helps buyers create an emotional connection to the property, that could translate into a quicker property sale.

 

OUR PROFESSIONAL SERVICES INCLUDE:

A tailored marketing campaigns

Production and placement of all advertising Professional copywriting

Listing your property on the internet sites discussed and agreed Mail out and database matching of registered buyers

Managing and reporting of buyer enquiry Conducting open homes and all private inspections Expert negotiation of offers

Detailed weekly progress communication of sale campaign Liaising with service providers (i.e. building and pest inspectors) Contract management and administration / all documentation